Annual Action Plan
Stakeholders have an important and vital role in delivering the National Financial Literacy Strategy. The 2025 Action Plan sets out actions that stakeholders in Ireland’s financial literacy eco-system have committed to delivering over the course of the year.
The Action Plan for 2025 does not capture all financial literacy activity. Instead, it highlights certain financial literacy initiatives that are focused on addressing the target outcomes and objectives identified within the Mapping Report and Strategy.
Target Groups
Over 2025, in addition to a number of aims, a number of target groups have been chosen as the focus for activity over the year. These target groups are groups identified during the mapping phase to report lower levels of financial literacy and with specific needs or circumstances including:
- The unemployed
- Those not in the labour force
- Those on low incomes
- Those with lower levels of education
- Women
- Travellers
- Migrants
Actions for 2025
This focuses on building and rolling out the frameworks needed for effectively delivering the Strategy. The aims under this stream include:
- Providing strong government leadership for financial literacy and financial education in Ireland
- Creating a framework for stakeholder involvement and input
- Improving co-ordination in delivering financial literacy initiatives
- Increasing the visibility of financial education tools and initiatives
- Promoting and investigating funding opportunities for financial education initiatives
This focuses on creating and agreeing the general principles and guidelines for delivering financial literacy initiatives and how to monitor and evaluate the Strategy; raising awareness of consumer protections and rights; promoting information sharing among stakeholders as well as highlighting the need for further research in this area. The aims under this stream include:
- Promoting and improving monitoring and evaluation of financial education in Ireland
- Improving coordination on research and data collection around financial wellbeing in Ireland
- Promoting best practice in financial education in Ireland
This focuses on the creation and development of new partnerships and initiatives to achieve the outcomes set out for target groups. The aims under this stream include:
Supporting the delivery of financial literacy initiatives by stakeholders under identified target areas;
- Promoting stakeholder cooperation in developing and delivering financial education to certain target groups or on certain topics;
- Addressing the challenges that exist in closing financial literacy gaps identified among certain target groups or on certain topics;
- Improving digital financial literacy among consumers;
- Increasing awareness among regulated financial services providers and consumers of financial abuse, fraud and scams; and
- Encouraging consumers to prepare for their retirement and to plan ahead.